Leaders drive leadership and culture. Leadership and cultural evolution must take a top down approach. A bottom up approach to leadership and cultural evolution will ALWAYS fail. A critical examination of thriving organizations will always reveal three leadership concepts executed awesomely. 1. Led by example 2. Trust 3. Freedom As a historian, student of nature, words alone are useless. We must draw from historical sources. Leónidas led his 300 at Thermopylae from the front. While in overall command of his token force, he trusted his man, and gave them the freedom to execute his orders as they best saw fit. Task Unit Bruiser, a SEAL team element under the command of Jocko Willink, while incurring losses, as is the nature of guerilla warfae in an urban environment,